NSFW. This commercial just created a folklore for X100. Raw, street and very Japanese (because there were a lot Japanese, the people, so I assume very Japanese :-P). Excellent branding through storytelling rather than features led.

thematerialreview:

Fujifilm X100 Commercial. Amazing. 

Source: thematerialreview

Originally from The Material Review

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    my god, to even think about having a commercial with this content and level of abstraction for a major brand in the...
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  10. malybun reblogged this from thematerialreview and added:
    Here’s a provocative advertisement for the beautifully designed...X100. (Note: NSFW)
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  12. universeist reblogged this from thematerialreview and added:
    NSFW. This commercial just created a folklore for X100. Raw, street and very Japanese (because there were a lot...
  13. quincymoore reblogged this from thematerialreview and added:
    Her wrinkles. Oh, her wrinkles.
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