Reading all these comments about the Singapore jubilee baby gift thingee got me thinking; Maybe all we need is to find a way to connect these yr2015 babies to every Singaporeans. Maybe give a gift from the human perspective instead of things material.
Play along with me here. Imagine an ideal world; We can haz a website with photos of all the yr2015 babies’ little pink (some yellow, jaundice of course) hand, extending their 5 tiny fingers (geddit? SG50?). No publicity, no big deal. Simple camera, a simple white background and a tiny pudgy hand for each shot. Anyone can do this. But, collectively, only the government can execute the whole project.
And, behind the photos are their names. Perhaps, allow the parents to update their status for a short period of time. I could imagine that some of these babies doing well, and some might leave us too early one way or another. But, thats the human connection, the human story that may binds us as a community.
I wonder how did NPTD did their user research? Perhaps, they were asking the wrong questions, or maybe the wrong people. Ultimately, I do believe the people at NPTD meant well, and the commentors just wanted to be heard. Remember, we are all humans and we crave to connect.